About me

I write for people who are anxious about their money.

I work in social media marketing, mostly for brands in finance and fintech, where the audience is anxious, informed, and very quick to spot something written by someone who does not care.

I have handled several brands and worked with influencers directly. What I bring is storytelling, a visual eye, and campaigns that are built on data.

How I work

Three things I do not skip.

Empathy

Know what they watch before you decide what to say.

I want to understand the audience first. What they consume, which culture they live in, what they prefer, what motivates them, and what they are afraid of. Most briefs jump straight to the message. The message is the last step, not the first.

Product obsession

Find the one thing that is actually different.

Every product has something only it can claim. I look for that first and build the message around it. Without it you end up writing the same post any competitor could have published.

Delivery

A good feature shipped badly reads as a bad brand.

Execution is not the polish at the end. It is the thing the audience actually experiences. Tone, timing, typos, the crop of an image. People do not separate the idea from how it arrived.

Experience

Where I have done this.

Apr 2026 – Present
Social Media Marketing Specialist
Stockbit
Indonesia's leading stock brokerage platform, handling around IDR 5 to 6 trillion in daily transactions.
- Lead content strategy for the social media team and run go-to-market planning with Product and Marketing.
- Grew Instagram at an average of 8% month over month, against a 2 to 3% industry average for financial platforms.
- Held a 15 to 18% monthly engagement rate, against a 4 to 6% benchmark.
- Drove an average of 540 app installs and 272 registrations a month through organic content.
Oct 2024 – Apr 2026
Social Media Marketing Analyst
Stockbit
- Automated monthly reporting by piping social APIs through Windsor.ai into Looker Studio, which replaced manual pulls and a paid analytics subscription.
- Built social listening and content intelligence tools for real time trend and sentiment monitoring.
- Set up repeatable content pillars such as IPO unboxing, site visits, and closed door meetings, so Stockbit was consistently first to publish on key market events.
- Designed multi platform dashboards for Instagram, TikTok, and X using Looker Studio and Power BI.
Aug 2024 – Oct 2024
Social Media Marketing Analyst
Bibit
Stockbit's sister company and Indonesia's leading robo advisor platform for mutual funds, bonds, and stocks.
- Made content and campaigns for ultra high net worth individuals and family offices, covering bonds and retirement planning.
- Wrote articles that beat the 2.5% average click through rate, including Why Family Offices Are Hedging Their Money in Bonds at 7%, You Should Avoid Property for Your Retirement Plan at 5.5%, and Living Off Bond Coupons at 3.3%.

Education

Bachelor of Arts
Universitas Gadjah Mada
Graduated 2024

Awards

1st Place, Call for Papers Competition HUMANIS 2020, Hasanuddin University
1st Place, Mental Health Awareness Infographic Competition, FISIPOL UGM
Alibaba Global Digital Talent Scholarship, one of 25 UGM students

Languages

English (IELTS 6.5)
Bahasa Indonesia (native)

Tools

What I build and measure with.

Analytics

Looker Studio
Power BI
Windsor.ai
Google Analytics

Social

Meta Business Suite
Buffer
Sprout Social

Design

Figma
Canva
CapCut

Claude
ChatGPT

Code

Python
SQL